The automotive electronics market has become the next important battleground for IC design team. MediaTek has also begun to actively develop in recent years, and cooperates with companies in mainland China to take the lead in this largest consumer market. In addition, it has begun to expand its business in the past month. Therefore, the MediaTek will not be shuffled in the next generation of competition. Besides, the soul behind this business is the Chairman of MediaTek, Cai Mingjie.

        The car electronic market has seen fierce competition all over the world since the beginning of this year. At first, major mobile phone brands and Internet giants began testing self-driving cars, in particular. Google has already spent over 2 years of research. In addition, Apple also tested the self-driving car under the name of "Titan Project".

        Next is MediaTek’s competitor Qualcomm, who also announced that it would spend 470$ million to buy a car electronics manufacturer NXP at the end of last month. Because we will step into 5G era soon, Qualcomm aims at combining autonomous vehicle market with 5G transmission technology.

        Enlarging the horizon, the autopilot market needs not only 5G technology and car power, but also artificial intelligence (AI) technology. If Qualcomm will be able to complete the design and operation of a large amount of data needed by AI, it can achieve the transmission between the car and data center through 5G technology. Therefore, you can master the self-driving market, you will have hope to become the new dominant in the next technology mainstream.

        Cai Mingsuke has already discovered this. In recent years, he has also expanded his business layout in emerging industries, such as the Internet of Things (IOT), artificial intelligence, big data, robots and car power, in addition to investing in the existing communications field.

        This year, Cai Mingjie first sold MediaTek’s Hefei investment company--AutoChip to NavInfo with 6100 million US dollars. MediaTek also intends to form an alliance with NavInfo strategy for an investment or joint venture of no more than $100 million, which will deepen the layout of the car network.

        Because NavInfo is deeply rooted in the ecology of the car networking industry chain in mainland China, from traditional maps to dynamic content, cloud services, automotive applications, like in-vehicle operating systems. It also provides car networking services for major car manufacturers, and also provides digital maps and dynamic traffic information services for Internet giants in mainland China, such as Tencent, Baidu, Didi, etc., which is equivalent to helping MediaTek to directly purchase the largest consumer market.

        Although MediaTek sold AutoChip, the company is still actively developing advanced driving assistant system (ADAS) and vehicle information products, and then through join forces with NavInfo to advance into OM. This is exactly the case, Cai Mingjie will be praised by most legal persons on the market.

        In this industry, MediaTek has almost obtain all mainland’s emerging mobile phone brands such as OPPO, Vivo, giving Qualcomm considerable pressure on market share. Research institute--IC Insight also predicted that MediaTek will have up to 29% of the growth in performance, which shows that Cai Mingjie still maintains considerable competitiveness in the field of communications.

        MediaTek recently stabilized the market share, causing the gross profit margin to retreat, but Cai Mingjie did not retreat, and will lead Qualcomm launch 10-nerium Product X30, and by then becoming the best weapon against Qualcomm, showing Cai Mingjie's tenacious attitude of not afraid of challenges.

       MediaTek iss going to be 20 this year., Cai Mingjie once said: "MediaTek is not only celebrating the adult ceremony, but also continuing to move beyond Qualcomm. Goal is moving forward."